IIPL is dedicated to providing exceptional theatrical marketing services in recognition of the evolving nature of audience behavior and the importance of their time. In the contemporary business landscape, the audience's time is considered a valuable currency, and they are discerning about how they choose to spend it. Mere buzz around a movie is no longer sufficient; there must be a compelling reason for audiences to choose the theatrical experience. IIPL marketing team acknowledges and respects this audience behavior. They understand that each film and talent is unique, presenting a distinctive challenge in positioning and marketing to the relevant audience. This challenge is embraced by the team, and they take pride in their ability to globally position and market diverse content effectively. Armed with a diverse set of marketing and business tools, the team crafts and executes a comprehensive marketing mix. This mix includes product positioning, communication strategies, innovation, and propositions tailored to specific channels. The goal is to create a resonant message that captivates the audience and motivates them to choose the theatrical experience. IIPL's marketing team is a diverse and eclectic group, comprised of individuals with backgrounds in marketing, creative arts, media, business, technology, analytics, and finance. This collaborative team works cohesively towards a common goal, keeping the audience at the center of their efforts. By leveraging the collective expertise of its members, the marketing team ensures a dynamic and effective approach to promote each film in a way that aligns with its unique characteristics and resonates with the target audience.